Supporters Direct New Crowdfunding Platform Is Here!


We’re delighted to share our brand new crowdfunding platform to help you Build A Winning Club.

Our platform enables communities to raise capital for projects around their clubs, which could include ownership. This applies to all levels of sport in Scotland from professional clubs to grassroots community clubs.

Supporters Direct have worked with football supporters across the UK to help empower them to play a greater role in their club, through engagement, and ultimately ownership.

This new crowdfunding platform will offer supporters the opportunity to buy community shares in clubs online, with the use of ShareIn’s white label crowdfunding platform.

We hope this platform will enable us to support more and more clubs and organisations in achieving their ambitions, whether that be ownership of a club, development of an asset or simply coming together to raise much needed funds for valuable programmes. We’d encourage any club seeking to undertake a crowdfunding campaign to get in touch to find out how we can support them through our platform.

  • Make your dream a reality now and get in touch about how we can help you build a winning club. E-mail us at for more information.

We’re looking at the relationship between fandom and physical activities within families – get in touch!

Airdrieonians 90037

In recent years the UK Government have financially invested in and provided support for grassroots sporting activities. They have also targeted specific groups who they believe would benefit from taking part in some form of exercise as there is recognition that such activity can improve health and enrich lives. However, the way in which motivation for physically participating in sporting activity has been measured has focused on the attitudes and performances of the individual rather than a collective or family group.

We’re pleased to say we’re working with the University of Stirling to explore what motivates families, individually and collectively, to take part in physical sporting activities. We are particularly interested in whether the individual or team sports of which you are a fan influence your decision to physically participate in sport.

This research will explore issues that may include, but are not limited to:

  • Contemporary family lifestyles and the role of sport
  • Sport fandom attitudes and behaviours within the family
  • The commercialisation of sport – and the potential positive and negative outcomes of this
  • Local sporting facilities
  • Barriers to physically participating in sporting activity
  • Role of those within families influencing participation
  • Role of those external to families influencing participation
  • Well-being

Those participating will form part of a discussion group which will be asked a series of questions to better understand how being a fan of sport impacts on actively taking part in sport. The participant will then be asked how peers, friends and family engage and interact while being a sport fan.

If you’re asked to participate in the research, you will be asked to complete a consent form (a copy of which will be given to you for your reference). You can also withdraw at any time. The research will consist of 3 family discussion groups across the year (lasting approximately 1 hour each group) and an individual interview lasting approximately an hour. The family discussions and interview will take place at a suitable and mutually agreeable location. Those who are asked to participate will be given a £20 Amazon voucher as a small token of gratitude for their time and participating in the research.

If you’d like to volunteer your family as part of this research, please contact with some basic information about those who would be involved (please note – ‘families’ are considered as small as a parent and child to a full family).