The podcast has gone yellow this week for a very special episode of Behind The Goals – or should it be Behind The Home Runs?
Jesse Cole (@YellowTuxJesse), owner of the Savannah Bananas (@TheSavBananas) spoke to us about their unique approach to running a baseball team. Playing in the eighth tier of baseball in the US, the team started from scratch in a city whose previous team folded due to a lack of interest in the sport. By focussing 100% on entertaining the fans (do that, and the results will follow, according to Jesse) they’ve gone from zero interest to sold-out stadiums, winning their league in the process.
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